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188 products
New In
Ultra Light S Square Black / Black
Jackson Square Green / G15
Hurricane Fifty Grad Aqua / Purple
Lens Cleaning Spray
Jackson Square Brown / Amber
Smith Hex Silver / Gradient Smoke
Smith Oval Gold / Black
DF Neoprene Sunglasses Strap
Ultra Light S Square Matte Green / Photochromic Green
Smith Hex Gold / G15
Jackson Square Amber Tort / Blue
Ultra Light S Round Metal Gun / Black
Smith Oval Gold / Brown
Hurricane Fifty Grad Orange / Multicolor
Smith Hex Silver / Blue
Sunglasses Care Kit
Roller TR90 Green / Grad Smoke
Hurricane Fifty Grad Green / Green
Ultra Light S Round Metal Gold / Gradient Brown
Memphis Black / G15
Meike Black / Black
Volcano Matte Black / Black
Ultra Light S Round Metal Silver / Gradient Smoke
Ultra Light Ellipse Green / Grad Smoke
Thunder Fifty Low Dark Grey / Mirror Purple
Volcano Crystal Grey / Photochromic Black
Cord Lanyard Yellow
Thunder Fifty Low Matte Black / Photochromic Mirror Red
Aero Off White
Smith Oval Silver / Gradient Pink
Smith Oval Silver / Gradient Green
Hudson Black / G15
Thunder Fifty Low Black / Black
Smith Hex Gold / Orange
Cord Lanyard Pink
Icon Crystal Brown / Brown
New In
New In bring together a D.Franklin selection built around clear style, product intent and real everyday use.
The key is choosing pieces that combine design, comfort and a clear role in your wardrobe.
How to Choose New In
Start with the plan you need it for, then compare shape, finish and versatility.
Ways to Wear New In
Build the look around the product's main detail so it feels natural rather than forced.
What to Look For
- Choose by real use, not only by colour.
- Compare shape, comfort, materials and season.
- Prioritise pieces that work easily with your wardrobe.
- Look for designs that add function and style at the same time.
Finding the Right Fit
The best option is the one that solves a real use: daily wear, travel, sport, season or style.
Frequently Asked Questions
What can I find in New In?
A D.Franklin selection organised around this category to make comparison and choice easier.
How do I choose New In?
Start with use, fit, comfort, colour and how easily it works with your usual outfits.
Can I wear New In every day?
Yes, if the product fits your routine and solves a clear styling or comfort need.
How should I care for it?
Store each product properly and follow the care needs of its material and product type.

