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New In

2x1

Ultra Light S Square Black / Black

Regular price 49.99 €
Regular price Sale price 49.99 €
9 colors
2x1

Jackson Square Green / G15

Regular price 49.99 €
Regular price Sale price 49.99 €
6 colors
2x1

Hurricane Fifty Grad Aqua / Purple

Regular price 59.99 €
Regular price Sale price 59.99 €
12 colors

Lens Cleaning Spray

Regular price 4.99 €
Regular price Sale price 4.99 €
1 colors
2x1

Jackson Square Brown / Amber

Regular price 49.99 €
Regular price Sale price 49.99 €
6 colors
2x1

Smith Hex Silver / Gradient Smoke

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Smith Oval Gold / Black

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors

DF Neoprene Sunglasses Strap

Regular price 9.99 €
Regular price Sale price 9.99 €
1 colors
2x1PHOTOCHROMIC

Ultra Light S Square Matte Green / Photochromic Green

Regular price 49.99 €
Regular price Sale price 49.99 €
9 colors
2x1

Smith Hex Gold / G15

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Jackson Square Amber Tort / Blue

Regular price 49.99 €
Regular price Sale price 49.99 €
6 colors
2x1

Ultra Light S Round Metal Gun / Black

Regular price 69.99 €
Regular price Sale price 69.99 €
3 colors
2x1

Smith Oval Gold / Brown

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Hurricane Fifty Grad Orange / Multicolor

Regular price 59.99 €
Regular price Sale price 59.99 €
12 colors
2x1

Smith Hex Silver / Blue

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors

Sunglasses Care Kit

Regular price 14.99 €
Regular price Sale price 14.99 €
1 colors
2x1

Roller TR90 Green / Grad Smoke

Regular price 49.99 €
Regular price Sale price 49.99 €
9 colors
2x1

Hurricane Fifty Grad Green / Green

Regular price 59.99 €
Regular price Sale price 59.99 €
12 colors
2x1

Ultra Light S Round Metal Gold / Gradient Brown

Regular price 69.99 €
Regular price Sale price 69.99 €
3 colors
2x1

Memphis Black / G15

Regular price 59.99 €
Regular price Sale price 59.99 €
2 colors
2x1

Meike Black / Black

Regular price 59.99 €
Regular price Sale price 59.99 €
3 colors
2x1

Volcano Matte Black / Black

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Ultra Light S Round Metal Silver / Gradient Smoke

Regular price 69.99 €
Regular price Sale price 69.99 €
3 colors
2x1

Ultra Light Ellipse Green / Grad Smoke

Regular price 49.99 €
Regular price Sale price 49.99 €
4 colors
2x1PRO SERIES

Thunder Fifty Low Dark Grey / Mirror Purple

Regular price 59.99 €
Regular price Sale price 59.99 €
5 colors
2x1PHOTOCHROMIC

Volcano Crystal Grey / Photochromic Black

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors

Cord Lanyard Yellow

Regular price 9.99 €
Regular price Sale price 9.99 €
3 colors
2x1PHOTOCHROMICPRO SERIES

Thunder Fifty Low Matte Black / Photochromic Mirror Red

Regular price 69.99 €
Regular price Sale price 69.99 €
5 colors
BACK IN STOCK

Aero Off White

Regular price 99.99 €
Regular price Sale price 99.99 €
16 colors
2x1

Smith Oval Silver / Gradient Pink

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Smith Oval Silver / Gradient Green

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors
2x1

Hudson Black / G15

Regular price 49.99 €
Regular price Sale price 49.99 €
4 colors
2x1PRO SERIES

Thunder Fifty Low Black / Black

Regular price 59.99 €
Regular price Sale price 59.99 €
5 colors
2x1

Smith Hex Gold / Orange

Regular price 59.99 €
Regular price Sale price 59.99 €
4 colors

Cord Lanyard Pink

Regular price 9.99 €
Regular price Sale price 9.99 €
3 colors
2x1

Icon Crystal Brown / Brown

Regular price 59.99 €
Regular price Sale price 59.99 €
2 colors

New In

New In bring together a D.Franklin selection built around clear style, product intent and real everyday use.

The key is choosing pieces that combine design, comfort and a clear role in your wardrobe.

How to Choose New In

Start with the plan you need it for, then compare shape, finish and versatility.

Ways to Wear New In

Build the look around the product's main detail so it feels natural rather than forced.

What to Look For

  • Choose by real use, not only by colour.
  • Compare shape, comfort, materials and season.
  • Prioritise pieces that work easily with your wardrobe.
  • Look for designs that add function and style at the same time.

Finding the Right Fit

The best option is the one that solves a real use: daily wear, travel, sport, season or style.

Frequently Asked Questions

What can I find in New In?

A D.Franklin selection organised around this category to make comparison and choice easier.

How do I choose New In?

Start with use, fit, comfort, colour and how easily it works with your usual outfits.

Can I wear New In every day?

Yes, if the product fits your routine and solves a clear styling or comfort need.

How should I care for it?

Store each product properly and follow the care needs of its material and product type.