Black Friday at D.Franklin is not just a date on the calendar.
Black Friday starts here.
Sign up now and get early access to the biggest deals of the year.

D.FRANKLIN BLACK FRIDAY 2025
D.Franklin Black Friday 2025 arrives with a unique selection of fashion and accessories you simply can’t miss. This year, the Black Friday 2025 feels bigger than ever, offering designs that stand out — contemporary, different, and truly distinctive.
From bold sunglasses to trainers that transform any outfit, along with clothing and accessories that complete your look with our unmistakable attitude, you’ll find exclusive discounts available only for a limited time.
For us, Black Friday 2025 isn’t just a date on the calendar. It’s the perfect chance to finally get those pieces you’ve been eyeing. Whether it’s for yourself or as a gift, every item is designed to bring comfort, style, and a touch of originality to your everyday life.
And it doesn’t stop on Friday: the deals continue throughout the weekend and
finish with Cyber Monday. That means more time to find what suits you best and refresh your wardrobe smartly.
This Black Friday 2025, step away from the ordinary. Explore our collections, grab the deals, and claim the products that tell your story.
6 TIPS TO GET READY FOR OUR BLACK FRIDAY 2025
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#1
MAKE YOUR BLACK (WISH) LIST
Write down everything you want to get this Black Friday in order of priority. That way you won’t miss a thing. -
#2
HUNT SMART BASICS
Take the chance to renew your essentials and grab key pieces with the best value for money. -
#3
FOLLOW OUR SOCIALS
You’ll be the first to know about the offers and the surprises we’ve prepared. -
#4
SUBSCRIBE TO THE NEWSLETTER
If you want an extra advantage, sign up. We’ll notify you about discounts and early access before anyone else. -
#5
THINK ABOUT GIFTS TOO
Get ahead with your holiday shopping or grab that special detail to surprise someone. -
#6
HURRY, THEY FLY!
Don’t leave everything for the last minute. This November is full of deals that won’t last long.
BESTSELLER
FREQUENTLY ASKED QUESTIONS - BLACK FRIDAY 2025
Where does Black Friday come from?
Where does Black Friday come from?
Black Friday began in the United States in the 1960s, in Philadelphia, where police
used the term to describe the heavy traffic and crowds in shops after Thanksgiving
Day. Over time, it came to symbolise the moment when retailers went from being
“in the red” to “in the black” thanks to higher sales.
Today, it’s a global event marking the start of the holiday season. It’s one of the
most anticipated dates to find discounts on fashion, sunglasses, trainers, and
accessories—not only in the US, but also in the UK and around the world.
When is Black Friday?
When is Black Friday?
In 2025, Black Friday falls on Friday 28 November. On that day you’ll find exclusive
discounts on sunglasses, trainers, clothing, and accessories. The deals usually
last through the weekend, with extra offers on Cyber Monday.
What should I buy on Black Friday?
What should I buy on Black Friday?
It’s the perfect moment to grab the items you’ve had your eye on. You’ll find
sunglasses, trainers, clothing, and accessories with special discounts. Whether
you want to refresh your wardrobe, get ahead with Christmas shopping, or invest in
timeless essentials, this is the ideal occasion.
If you need inspiration, explore our most iconic collections and take advantage of
the offers to choose the pieces that best suit you.